Wow!!!! Senior Project over!!! I can't even believe it. This week has been phenomenal with work. Let's see where do I start. Well, first off the focus group went perfectly. Susy was really grateful for the feedback. It was all exactly what she needed. This made me extremely happy because I successfully achieved my goal on the focus group. Susy is planning on taking what they said into consideration. However, I taught her a trick of turning what seems to be a negative into a positive. I once learned that when iPods originally came out customers absolutely hated the headphones. So what Apple did was launched the add campaigns with the earbuds in the commercial and photos. They also made it so that you could only get the headphones when you buy an iPod. Well, what eventually happened, as we all know, was that the headphones became a sign of status. And now no one wants an iPod without white earbud headphones. So I told Susy that she could apply this basic idea to her belts. For the D rings the group told Susy that they made the belt impossible to budge. So instead of spending money on new D rings I told her that she should simply classify the D ring belts as practical belts and should be used for actually holding pants, skirts, or shorts up. As for the plastic buckles the girls said that they slipped and didn't keep the clothing secure. So I said that they should be classified merely as accessories. When a woman needs a belt to complete her outfit she can use it for appearances only. More people are apt to buy certain things when they think that it is for a specific need. Think of Vitamin Water. The bottles tell us that they or for specific things such as concentration or energy. And we buy them for what we need...not the flavor. So if Susy applies this to her belts then I think she would be in a perfect position.
Also this week we worked on photography. Unfortunately it didn't come out the way that we hoped but it is good enough for now to show possible clients and to have on file to know what we sell. As for the logo we decided not to change it. Therefore, my goal for the logo was a bit tweaked. I instead worked with Susy on making tags that can be sewn onto the belts, headbands, and key fobs. They look great.
Now, as for that website. We may not have a website or any blueprints for it, but what we do have is a plan for the future. So basically we no longer are going to go big and go for e-commerce. Instead we are just going to use a website with pictures to send out to friends, family, and buyers. That way they can at least see the products and make orders by phone and or e-mail.
All is Well with Nantucket Jewel!!!
Sunday, May 25, 2008
Friday, May 23, 2008
Last Day
Hours Worked: 12:00 - 2:30
I can't believe that this was the last day of Senior Project. In my opinion it couldn't have gone any better. Today Susy and I logged in all of our hours for the week and worked on putting tags on the products. We couldn't put them on many products because Artisans had bought just about everything from us. We mapped out every single tag on a word document so that Susy can always go back to it. I also made a stop at Artisans to see all of the products and they look great. But as any business man would do I rearranged everything to make sure that the best products were right up in front to represent the company.
Artisans is panning on helping susy gain more buyers in the state and in Boston. They are also going to help her get a representative who can do all the selling for her. All is well with Nantucket Jewels!!!
I can't believe that this was the last day of Senior Project. In my opinion it couldn't have gone any better. Today Susy and I logged in all of our hours for the week and worked on putting tags on the products. We couldn't put them on many products because Artisans had bought just about everything from us. We mapped out every single tag on a word document so that Susy can always go back to it. I also made a stop at Artisans to see all of the products and they look great. But as any business man would do I rearranged everything to make sure that the best products were right up in front to represent the company.
Artisans is panning on helping susy gain more buyers in the state and in Boston. They are also going to help her get a representative who can do all the selling for her. All is well with Nantucket Jewels!!!
Thursday, May 22, 2008
Photoshop/Copyright, trademark, and patent
Well, I'm still working but I started at 9:00
So far today I have photoshopped a lot of the photographs from yesterday. However, none of them have turned out the way I wanted them 2. I made the mistake of using a Red backdrop for most of them and the red has reflected into all of the products. So none of the photographs so far have been useful. And unfortunately I won't be able to take more pictures anytime soon because of the brand new good news. Yesterday Susy met with Artisans workshop and they bought everything she had in stock. It was terrific news.
I also looked into copyright law/trademark/patent today and it is so confusing. Basically I'm to young to deal with any of it. I was looking at all the information for registration and it seems pretty cheap but it could also be extremely expensive if you purchase the wrong thing. So basically I'm gonna have to leave that stuff up to Susy for the future cuz it is all just 2 complicated for me to understand. Well I'm off to continue photoshopping to see if there are any pictures that will work.
All is Well with Nantucket Jewels!
So far today I have photoshopped a lot of the photographs from yesterday. However, none of them have turned out the way I wanted them 2. I made the mistake of using a Red backdrop for most of them and the red has reflected into all of the products. So none of the photographs so far have been useful. And unfortunately I won't be able to take more pictures anytime soon because of the brand new good news. Yesterday Susy met with Artisans workshop and they bought everything she had in stock. It was terrific news.
I also looked into copyright law/trademark/patent today and it is so confusing. Basically I'm to young to deal with any of it. I was looking at all the information for registration and it seems pretty cheap but it could also be extremely expensive if you purchase the wrong thing. So basically I'm gonna have to leave that stuff up to Susy for the future cuz it is all just 2 complicated for me to understand. Well I'm off to continue photoshopping to see if there are any pictures that will work.
All is Well with Nantucket Jewels!
Wednesday, May 21, 2008
Photography
Hours Worked: 8:00-12:00
So today Photography was the name of the game. I basically created a little photo studio in Susy's house so that I could photograph all of the products that she will be bringing to Artisans workshop. I had four different color posterboards that I used as backdrop. So whenever I had a belt or headband I would photograph it on a posterboard that was of the complete opposite color. The reason I did this was because I wuold have an easier time photoshopping the photos. This is beccause when I go to select the belts and headbands it will make a crisper cut so that no other backround is in it. Then what I do is inverse the selction so that I have everything but the belt and headband selected. Then I can delete everything else and make a pure white backround and it looks like I only photographed the belt/headband. I plan on photshopping all tonight so that I can have a portfolio before the end of the week. As opposed to everything I put in my last post I think I might keep it a bit simpler. I think I will keep some of the stuff I said, but I think I will put the portfolio of all these photgraphed items on display. Then I can give them all a number and create an order form so that some people can buy what they like. But that is just and idea I'm not to sure yet. All is well with Nantucket Jewels!
So today Photography was the name of the game. I basically created a little photo studio in Susy's house so that I could photograph all of the products that she will be bringing to Artisans workshop. I had four different color posterboards that I used as backdrop. So whenever I had a belt or headband I would photograph it on a posterboard that was of the complete opposite color. The reason I did this was because I wuold have an easier time photoshopping the photos. This is beccause when I go to select the belts and headbands it will make a crisper cut so that no other backround is in it. Then what I do is inverse the selction so that I have everything but the belt and headband selected. Then I can delete everything else and make a pure white backround and it looks like I only photographed the belt/headband. I plan on photshopping all tonight so that I can have a portfolio before the end of the week. As opposed to everything I put in my last post I think I might keep it a bit simpler. I think I will keep some of the stuff I said, but I think I will put the portfolio of all these photgraphed items on display. Then I can give them all a number and create an order form so that some people can buy what they like. But that is just and idea I'm not to sure yet. All is well with Nantucket Jewels!
Tuesday, May 20, 2008
Simpe and Sick
Today I was more focused on getting better. As I said before the show has been taking up a lot of my time and I am trying to get as better as I can. So today I worked really hard on deciding what I will do for the exhibit. I think that I will do a little display of the contracts for the focus group, display multiple types of ribbons and belt loops, have some embroidery examples, have some actualy merchandise on display, and maybe even have some products around just incase people would like to purchase theem. It should be very fun putting this together.
Monday, May 19, 2008
And so begins week numero tres!
Hours Worked: 9:00 - 11:00 & 1:00 - 3:00
Today was rough cuz I really wasn't feeling all that well. The show has been taking up the majority of my time at night and I am becoming exhausted. So today I developed a very simple survey for the focus group. In fact it is so simple that it only has two questions per product. They are...did you like the color coordination of the headband/belt...and.....please give any feedback you have on the product. The reason it is so simple is for a very specific reason. If the question is as simple as asking feedback then you are putting the response in the customers hand. This way you know exactly what they are thinking. If I were to narrow it down to a bunch of yes or no questions then I would be able to make a chart of who liked what the most. But that would be of a disadvantage to Nantucket Jewels. If the customer tells us what they want us to know then the company can make exactly what future buyers would like to purchase.
We also decided that we are going to 86 the website plans. It has become way to difficult. The company we have been working with has been absolutely useless. We will still photograph all of the products for a future website and for a possible order form for buyers.
All is Well with Nantucket Jewels!!!
Today was rough cuz I really wasn't feeling all that well. The show has been taking up the majority of my time at night and I am becoming exhausted. So today I developed a very simple survey for the focus group. In fact it is so simple that it only has two questions per product. They are...did you like the color coordination of the headband/belt...and.....please give any feedback you have on the product. The reason it is so simple is for a very specific reason. If the question is as simple as asking feedback then you are putting the response in the customers hand. This way you know exactly what they are thinking. If I were to narrow it down to a bunch of yes or no questions then I would be able to make a chart of who liked what the most. But that would be of a disadvantage to Nantucket Jewels. If the customer tells us what they want us to know then the company can make exactly what future buyers would like to purchase.
We also decided that we are going to 86 the website plans. It has become way to difficult. The company we have been working with has been absolutely useless. We will still photograph all of the products for a future website and for a possible order form for buyers.
All is Well with Nantucket Jewels!!!
Sunday, May 18, 2008
Weekly Reflection #2
I can’t believe that two weeks of Senior Project have already gone by. An even crazier idea is that we graduate in only two weeks. I can’t imagine having my last Proctor experience being anything other than Senior Project. This week Susy and I purchased websites, designed products, began a focus group, and planned out my exhibit for the main event during exam week.
The website has brought many complications. The company is being extremely difficult with us and we’re now leaning towards not beginning a website just yet. Yes, this would be unfortunate for my goals, but if we were to continue to work on these problems than we would not be able to do anything else. So the executive decision might have to be to bag everything involving the website. However, all the problems that have happened were not a waste of time because they were all learning experiences.
The focus group is going according to plan. The girls have been wearing their products and have been full of feedback. Unfortunately Lindsay lost her headband and she will have to be pulled from the experiment. Tomorrow afternoon I plan on e-mailing them a survey that they can honesty box me with. They find it a little ridiculous that I am trying to make it extremely confidential, but I think that a proper focus group needs complete confidentiality.
As for this coming week, Susy will continue helping me with my exhibit. We also may be having a meeting with Artisans Workshop. As of now they look like a very possible buyer. We will also continue working with the buyer in the Bahamas this week to make sure that there are no more misunderstandings about her current order.
This week I also reflected on what my Senior Project actually is. I was always battling with the idea of whether or not my project was creative or career oriented. I have come to the conclusion that I have been doing an internship with Nantucket Jewels.
Cheers to a great week!!!
The website has brought many complications. The company is being extremely difficult with us and we’re now leaning towards not beginning a website just yet. Yes, this would be unfortunate for my goals, but if we were to continue to work on these problems than we would not be able to do anything else. So the executive decision might have to be to bag everything involving the website. However, all the problems that have happened were not a waste of time because they were all learning experiences.
The focus group is going according to plan. The girls have been wearing their products and have been full of feedback. Unfortunately Lindsay lost her headband and she will have to be pulled from the experiment. Tomorrow afternoon I plan on e-mailing them a survey that they can honesty box me with. They find it a little ridiculous that I am trying to make it extremely confidential, but I think that a proper focus group needs complete confidentiality.
As for this coming week, Susy will continue helping me with my exhibit. We also may be having a meeting with Artisans Workshop. As of now they look like a very possible buyer. We will also continue working with the buyer in the Bahamas this week to make sure that there are no more misunderstandings about her current order.
This week I also reflected on what my Senior Project actually is. I was always battling with the idea of whether or not my project was creative or career oriented. I have come to the conclusion that I have been doing an internship with Nantucket Jewels.
Cheers to a great week!!!
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